So many companies fail in the industries because they do not know how to make their products or service a brand that customers know they can rely and count on. There are many practices that must take place in order to make things happen. When you practice techniques and you are consistent with them you can build a name for yourself and a brand that everyone can trust.
Branding consists of many different things. It is so common for companies to be told and convinced that a logo is the way to go with a brand. Being misled into practicing the wrong techniques is a very common method of failure for companies. Learn the right branding techniques for a business, how to use the media to your advantage and free things you can do.
Branding is up to you. You must live by your company brand and show that it is real. You have to create your brand and it takes a lot of hard work from you and the employees. Learn how your personality may be affecting your brand in a good way or have a negative impact on your business. There are many things that you can do to become a household name.
Table of Contents
* Chapter 1 – What is Branding?
* Chapter 2 – Branding Basics
* Chapter 3 – Audience
* Chapter 4 – Logos
* Chapter 5 – Building Recognition
* Chapter 6 – Competition
* Chapter 7 – Establishing Brand
* Chapter 8 – Establishing Company Identity
* Chapter 9 – Media Consideration
* Chapter 10 – The Competitive Edge
* Chapter 12 – Reinforcement of Your Brand
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Number of Pages - 27